HUMAN-CENTERED WEB + AI CONTENT SYSTEMS
Helping nonprofits show up clearly, work smarter, and serve their communities with confidence.
Bridging tech, creativity and human connection.
Guiding Point Consulting partners with mission‑based nonprofits and government primes seeking subcontract support to make their digital spaces clearer, more trustworthy, and easier for real people to use. We bridge the gap between technology, creativity, and human connection so your website and content systems actually support the communities, clients, and funders who rely on them.
Who We Work With
Government Primes (Subcontract Support)
Prime contractors that need a trusted digital and AI partner to support government projects. We help you audit and modernize project websites, stand up AI‑supported content processes, train client teams, and document everything so stakeholders can follow it on a busy Tuesday, while you stay aligned with requirements, timelines, and contract expectations.
Mission Based Non-Profit Teams
Nonprofits that need their website and digital content to clearly communicate who they serve, why it matters, and how people can take action. We help you clarify messaging, improve navigation and accessibility, and design AI‑supported workflows, SOPs, team training, and chatbots that non‑technical staff can use to work faster, with more confidence, and stay focused on the mission.
What We Do
We're a web and AI consultancy that cares just as much about the humans behind the screens as the systems they use.
Guiding Point Consulting helps mission-based nonprofits and government primes review and improve public‑facing sites, streamline content workflows, and design AI‑assisted processes that support clarity, compliance, and trust, not just another tool on the stack.
In practice, that means translating leadership and funder goals into practical steps, giving program and communications staff a clearer path to publish, and helping technical teams and prime contractors implement changes without endless back‑and‑forth.
Our role is part strategist, part translator, and part "let's actually get this out the door" partner for organizations doing mission‑critical work.
Services
Website Audit + Modernization Roadmap
If your website feels cluttered, outdated, or unclear, a focused audit and roadmap can restore trust and reduce friction.
- UX and content structure review focused on real people trying to complete real tasks, residents, partners, prospects, internal teams.
- Performance and accessibility quick wins that support compliance and reduce day-to-day friction.
- A prioritized roadmap written in plain language, so leadership, program owners, and IT can agree on "what's next" without a 40-slide deck.
AI-Supported Content Operations
Your team is already stretched. AI should make their work lighter, not more confusing.
- Templates, SOPs, and checklists for common tasks, updates, reports, board materials, and outreach, so content moves faster with fewer bottlenecks.
- Prompt kits and guardrails tailored to your voice, values, and compliance needs so AI stays safe and on-brand.
- Simple governance covering who can use which tools, for what, and how content is reviewed before it goes live.
Custom Mission-Aware Chatbots & AI Assistants
For organizations ready to take a step further, AI built from your own content, in your own voice.
- Answer common questions for clients, residents, or supporters using your FAQs, website content, and key documents.
- Help internal staff quickly find policies, procedures, and reference language without digging through shared drives.
- Support content creation by suggesting accurate, on-brand starting points grounded in your actual programs and services.
- You own the configuration, prompts, and knowledge base, no generic widget, no vendor lock-in.
Fractional Digital Strategy Lead
A steady partner who keeps projects moving and conversations grounded in reality.
- Align leadership, communications, IT, and program teams around clear priorities and phased roadmaps, without adding a full-time leadership salary to your budget.
- Coordination across teams and vendors so decisions don't disappear into endless email threads.
- Light-touch reporting that shows progress and learns from what worked, without creating another reporting burden.
- Available as a direct engagement or as a trusted subcontractor to your prime.
AI Team Training
Help your staff use AI safely and confidently in their day-to-day work.
- Plain-language training on what AI can and cannot do.
- Role-based examples for program, comms, development, and operations staff.
- Guardrails for privacy, compliance, and brand voice.
- Guided practice using your own content, templates, and prompt kits.
- Simple "when to use AI / when not to" decision points non-technical staff can follow.
How We Work
Strategy first. Then clean execution. Then systems your team can actually keep up with after launch.
Diagnose
We review your site and workflows, talk with the people doing the work, and surface quick wins and bigger gaps in plain language everyone can react to.
Build
We co-design simple systems, templates, and AI workflows that feel like a relief, not another mandate from "the website folks."
Lead
We stay close enough to help you prioritize, answer questions, and keep content shipping without burning out the same 2-3 people every time.
Ready to untangle your content operations?
Let's talk about what's slowing you down and what a more sustainable content system could look like for your team.